Services

Positioning & Branding

Positioning
& Branding

In a crowded market, positioning is your ultimate competitive edge.

We help businesses define and communicate their unique value so customers remember them, trust them, and choose them, even when faced with a dozen alternatives.

Our proven methodology tools will help you carve out a space in your audience’s mind

Turn your strategy into a brand that is scalable, trainable, and repeatable.

Our Three-Phase Approach

Define

  • Who your audience really is and what they really need
  • What you do better than anyone else
  • Why it matters

Deliver

  • A compelling brand narrative that shows customers what you stand for
  • A point of differentiation that isn’t just about price or features
  • A visibility strategy that pulls the right people toward you

Grow

  • We help you gather feedback and track what works
  • Implement incremental refinements that keep you improving
  • Maintain a market-responsive edge as your business evolves

“Being good at what you do is not enough. You need a brand to articulate it.

For a brand to do that you need great marketing, we got that from Sorted.”

Jonty Abbott
Co-Founder
Change8

Core Services